Pudgy Penguins, digital art sensation and entertainment IP, has integrated Solana Pay on Shopify, allowing customers to pay with crypto. The brand’s own token, $PENGU, is also now available as a payment option for thousands of Shopify merchants using Solana Pay. 

What started as a viral NFT collection has evolved into a global IP, landing high profile collaborations and sold-out plushie collections at Walmart and Target. Shoppers at the official Pudgy Penguins store and apparel store, Igloo, can pay with $PENGU and other Solana tokens.

The integration expands $PENGU’s utility, offering a practical use case and enabling further community engagement. It’s a strong example of how tokenising a brand can introduce new revenue streams, strengthen connections with the community, and create unique shopping experiences.

Learn how Solana Pay can help you sell more with crypto!